13 More Days to Meet our Goal.

I’ve had a few questions lately about wanting me to detail the plan for the publishing funds. In an attempt to remain transparent in this whole process, here is an outline of my publishing and marketing plan:

1. Audiobook recording and release to Amazon and then later Audible
2. Worldwide press release to over 500 media outlets
3. Large color print ads
   1. New York Times Sunday
   2. Reader’s Digest
4. Radio and television interviews
5. Google search terms
6. Five international book shows:
   1. Frankfort, Germany
   2. London, UK
   3. Guadalajara, Mexico
   4. Beijing, China
   5. United States
7. Book Return ability to retail outlets buying hard copies of book
8. 100% Royalties to author
   1. in order to ensure larger portion of proceeds go to Alzheimer’s research
9. Amazon “look inside” feature.
10. eBook formatting
11. Professional editing
12. Professional cover art
13. Copyright and registering ISBN

There are more features that I am pursuing in the publishing process. But this is what I am aiming to accomplish with kickstarter funds.